My goal as your brand champion is to create compelling visual narratives that resonate with your audiences, strengthen brand recognition, and ultimately contribute to the success of your business.

This is an overview of some of the questions I ask when creating brand awareness.

• Brand identity development: Understand your brand values, target audience, and unique selling propositions. From there, I will conceptualise and design visual elements such as logos, colour schemes, typography, and imagery that represent your brand effectively.
• Logo design: Crafting your logo involves creating unique, memorable, and versatile symbols or wordmarks that encapsulate the essence of your brand.
• Brand guidelines: Develop comprehensive brand guidelines that outline rules and standards for the consistent use of visual elements across different media. These guidelines ensure brand coherence and help maintain a strong brand identity.
• Print design: Create various printed materials such as business cards, letterheads, brochures, posters, packaging, and signage, ensuring they align with your brand’s visual identity.
• Digital design: This includes designing digital assets such as website layouts, social media graphics, email templates, and digital advertisement, ensuring consistency across different online platforms and devices.
• UI/UX design: Some projects may involve designing user interfaces (UI) and user experiences (UX) for websites, mobile apps, or other digital products. This requires understanding user needs and behaviours to create intuitive and visually appealing interfaces.
• Brand collateral: Creating branded merchandise like apparel, promotional items, or corporate gifts, extending the brand identity into tangible products.